洞察慢一周，决策就多赌一周；问得浅一层，预算就多冒一份险。KANTAR LIVE 在同一场 Session 里回答「在想什么 · 为什么 · 有多普遍」——AI 主持追问、实时结构化，数天交付可对内说服的决策证据。 Insight a week late is a week longer deciding blind — and one layer too shallow puts the whole budget at risk. In one KANTAR LIVE session: what they think, why, and how widely — AI-moderated, structured live, boardroom-ready in days.
选个行业，当一次受访者：左边 KantarLIVE 实时追问你，右边客户和主持人正看着 100+ 人的定性原声、定量结果与 AI 分析同步成形。Pick an industry and play the respondent: KantarLIVE probes you on the left, while clients and moderators watch 100+ verbatims, live quant and AI analysis form in real time on the right.
报告还没出的那几周，决策只能靠直觉硬撑——慢一步，机会成本最后都算在你头上。While the report is pending, decisions run on gut — and every week lost lands on you.
创意一旦上线就是真金白银——上线前看清「目光落在哪」，比任何事后复盘都值钱。Once creative goes live it's real money — seeing where eyes land beforehand beats any post-mortem.
创新最贵的不是测试，是「方向错了还往前走」——边测边改，让每一版都更接近对的那个。The costly part of innovation isn't testing — it's going the wrong way; refine as you test so each version gets closer.
在想什么 · 为什么这样想 · 有多普遍——定性的深度、定量的规模，同时实时发生。What they think · why · how widely — qual depth and quant scale, live, at once.
真实、未经修饰的消费者原话——匿名打字让他们更敢说真话。Real, unfiltered words — anonymous typing makes people franker.
AI 主持像资深主持人一样即时追问，挖到动机层，而非停在表面。The AI moderator probes like a senior interviewer — down to motivation, not the surface.
n=75–200 同步参与，每个观点当场带上声量占比与显著性。75–200 in parallel — every theme gets its share of voice and significance, live.
从创意前测到品牌健康，定性深度 × 定量速度，覆盖全链路洞察需求。From creative pre-testing to brand health — qual depth × quant speed, across the journey.
测试 TVC、KV、社媒素材的情感共鸣、记忆点与购买意愿，快速定版。Test TVC, KV and social assets for resonance, recall and intent.
测试主张、Slogan、代言人、包装语言，找到最能打动人的沟通。Test claims, slogans, talent and pack copy to find what lands.
挖掘使用习惯、购买驱动与障碍，构建决策路径全景。Habits, drivers and barriers — the full decision journey.
用模拟页面还原详情页、落地页与购物路径，找出转化阻力。Simulate PDPs and journeys to find conversion friction.
一套大纲同步多市场，跨语言 OE 自动归类，HQ 实时看懂本地。One outline across markets; cross-language OE auto-coded.
在定量 BHT 之外补充定性解读，解释指标变化背后的心理。Add qual to explain the why behind tracking moves.
结构化数据 + 深度洞察，随时可提报Structured data + deep insight, ready to present
自动归类，带频次与原话Auto-coded, with quotes
真实视频，自动转录检索Real video, searchable
维度一致，直接汇报Consistent, report-ready
AdNow / Brand Heat 联动AdNow / Brand Heat
最快 48 小时 toplineTopline in 48h
不是「事后 AI 分析」，而是研究进行中即时介入——每个受访者都被 KantarLIVE 独立深问，且有凯度专家全程督导。每个 Skill 由凯度独家训练。Not "AI after the fact" — it intervenes live; every respondent is probed individually by KantarLIVE, with Kantar experts supervising throughout. Each skill exclusively trained by Kantar.
KantarLIVE 不是一个「放养」的聊天机器人。每一场 Session 背后，都有凯度资深专家全程在线督导——亲自设定追问方向、实时把控质量、逐条校验洞察。AI 负责规模（100+ 人同时 1对1 深访），专家负责严谨——这正是我们与纯 AI 工具最核心的区别。KantarLIVE is no autopilot chatbot. Behind every session, a senior Kantar expert supervises throughout — setting the probing direction, monitoring quality live and validating every insight. AI brings the scale (100+ simultaneous 1-on-1 depth interviews); the expert brings the rigour — our core difference from pure-AI tools.
把上百条开放题、语音与视频回答，现场变成可引用的证据。「概念–原因模型」输出，每个观点附带声量占比与原话。Turns hundreds of open-ends, voice and video into citable evidence live — each point with its share of voice and verbatim quotes.
受访者照片 → AI 提炼视觉主题词云Photos → a word cloud of visual themes
本地语言实时互译，覆盖 36 种语言Real-time, across 36 languages
声音实时转成文字，适配多种口音Speech → text in real time
视频自动转字幕 + AI 表情语调分析Auto subtitles + expression analysis
项目级摘要，分钟级自动生成 PPTProject summary & auto-PPT in minutes
AI 现场生成问卷题目与选项AI generates live questions & options
Kantar 常模即时嵌入，结果当场可判断Kantar norms embedded live — instantly judgeable
B2B 决策者、实物测试、跨市场持续互动B2B, product testing, ongoing cross-market
受访者录制视频，捕捉真实表情语调Video answers — real expression & tone
系统对系统，数据自动推送至客户/广告平台System-to-system push to your stack / ad platforms
DELIVER PPT REPORT AI · 实时洞察小结 + 自动 PPT，分钟级交付DELIVER PPT REPORT AI · live insight summary + auto-PPT in minutes
招募分群数据直接带入 Session，免重复提问Recruitment segments carried into the session
已上线的全新能力，把研究从「测内容」推进到测真实体验、真实情绪、真实决策——更真实、更全球、当场可判断。Newly live — research moves from testing content to testing real experience, real emotion, real decisions: more authentic, more global, decided on the spot.
把官网、电商、App、社媒原型直接嵌进 Session，让消费者「先体验、再开口」。配合脸部表情编码，捕捉点击之外的真实情绪——直接告诉你页面卡在哪、为什么不买。Embed live web, e-commerce, app and social prototypes into the session — people experience first, then react. With facial coding you see the emotion behind the click: exactly where the page loses them, and why.
受访者直接用视频作答，AI 当场转录、解码表情语调、生成主题摘要。第一反应的真实情绪，变成会议室能直接播的证据——一段视频，胜过 50 页幻灯片。People answer in video; AI transcribes, decodes tone and summarises themes live. Real first reactions become boardroom-ready evidence — one clip beats 50 slides.
受访者用母语作答、AI 也用母语追问；HQ 当场读懂每个市场的本地声音，无需等翻译。一场 Session 同步多国，决策不再被语言和时差拖慢——覆盖 36 种语言、50+ 市场。People answer in their language; AI probes in it too. HQ reads every market's local voice live — no waiting for translation. One session, many markets, so language and time zones stop slowing decisions — 36 languages, 50+ markets.
每个结果当场对标 Kantar 全球常模，自动算显著性。不只给你一个分数，而是告诉你「相对常模是高是低、这个差异是否真的重要」——决策从一周，缩短到会议当下。Every result is benchmarked against Kantar's global norms live, with significance auto-calculated. Not just a score — whether it's above or below norm and whether the gap truly matters. Decisions go from a week to the meeting itself.
不必所有人同一时段在线：错过的人 24 小时内用专属链接补答、难约的 B2B 决策者与高管、收到实物用一周后再反馈、多国同场——所有结果自动并进同一个看板。难触达的人群，第一次也能规模化深访。No need for everyone at once: catch up within 24h via a personal link, hard-to-reach B2B and execs, product-in-hand testing after a week, multi-market in one session — all merged into one dashboard. Hard-to-reach audiences, finally at scale.
受访者在图片/视频上点哪、停哪，AI 自动生成热区图，并总结吸引点、阻碍点、被忽略的区域——一眼看懂创意/包装「哪里抓人、哪里掉链子」。Where people click and dwell on an image or video becomes a heatmap; AI summarises what draws them, what blocks them, what's ignored — see at a glance where a creative or pack wins or loses.
Kantar LIVE 的实时洞察，可无缝接进凯度端到端创新 AI：生成概念 → 边测边改 → 沉淀为可复用的品牌数字人群资产。每一步，都已上线。Kantar LIVE's real-time insight flows straight into Kantar's end-to-end innovation AI: generate concepts → refine as you test → build reusable brand digital personas. Every step is live.
一场 Live Session，规模化挖出真实需求与「为什么」。One live session surfaces real needs and the "why", at scale.
把洞察一句话变成 100+ 个可测试的新品/创意概念，并自动可视化。Turn insight into 100+ testable concepts, auto-visualised.
概念实时验证，AI 当场产出优化版（before→after），回流再测。Validate live; AI generates an improved version on the spot to re-test.
把真实洞察沉淀成可复用、可随时再追问的品牌数字人群资产。Distil insight into reusable, re-queryable brand digital personas.
同一场 Live Session 里，凯度独家训练的 AI 自动从「消费者矛盾」一路推进到「上线哪一版」——每一步都用原话、声量与 Kantar 全球常模背书，可对内说服。In one live session, Kantar-trained AI moves from the consumer tension all the way to "which version to launch" — every step backed by verbatims, share of voice and Kantar global norms.
预计共鸣高于常模 18 分；建议 2 周内复测验证迭代。Resonance projected +18 vs norm; re-test within 2 weeks.
业务以「天」计，洞察也该如此。Executive Summary 24 小时内交付，深度 Debrief 72 小时内完成。The business moves in days — so should insight. Exec summary in 24h, deep debrief in 72h.
社媒生态招募最快Social-eco recruiting is fastest
n=75–200 同步深访75–200 in parallel
结束即与客户讨论方向Discuss direction on the spot
回答「该聚焦哪里？」"Where should I focus?"
回答「该如何行动？」"How do I act?"
客户越来越看重样本质量。从招募、访前训练到全球触达，KANTAR LIVE 把「找对人」做成系统能力。Sample quality matters more than ever. From recruiting to pre-interview coaching to global reach — finding the right people, systematically.
招募后、访谈前，AI 先训练受访者理解题意、给出研究级回答——配合下方 16 道质检与反作弊，从源头保障样本质量。After recruiting and before the interview, AI coaches respondents to give research-grade answers — with the 16-step QC & anti-fraud below, quality is built in from the source.
最具性价比，社媒广告精准触达真实消费者，尤其适合 Gen Z/α 与全国性广泛受众。Best value — reach real consumers via social ads, great for Gen Z/α and broad national audiences.
业内最大 Panel 网络之一，高质量样本库，适合发生率 30%+ 的目标受众。One of the largest panel networks — high-quality sample for 30%+ incidence audiences.
可处理复杂招募条件——特定城市、高端或小众人群。Handles complex criteria — specific cities, premium or niche audiences.
再强的 AI，喂进垃圾样本也只会得到垃圾结论。KANTAR LIVE 把样本质量做成一条系统化的防线。Even the best AI gives garbage out if you feed it garbage in. We make sample quality a systematic line of defence.
凯度独家训练：正式访谈前用 AI 引导受访者，确保理解题意、表达真实想法，而非随意作答。Kantar-trained: AI coaches respondents before the interview so they understand the task and give genuine answers.
拦截开放题中的复制粘贴，避免模板化、AI 代答与敷衍污染数据。Blocks pasted answers — no templated, AI-generated or lazy responses.
识别开多窗口并行作答或互相抄袭，确保每份回答独立真实。Detects people answering in two windows or copying — every answer independent.
修复浏览器自动翻译清空 / 篡改文本框，保障多语言原始回答完整。Stops browser auto-translate from wiping or altering answers in multi-language studies.
隐藏无效受访者的全部作答并从统计与 AI 分析中剔除，结果只反映有效样本。Hides flagged respondents and removes them from stats and AI analysis entirely.
纯 AI 平台的故事彼此雷同。KANTAR LIVE 能讲它们讲不了的——由 Kantar 验证过的框架、全球常模与专家网络支撑。Powered by AI, grounded in Kantar expertise.Pure-AI platforms all tell the same story. KANTAR LIVE tells the one they can't — built on Kantar's validated frameworks, global norms and expert network. Powered by AI, grounded in Kantar expertise.
Meaningful·Different·Salient 框架，被验证能预测增量销售与品牌资产——这是 2021 年才成立的创业公司给不了的。The Meaningful, Different, Salient framework — proven to predict incremental sales and brand equity. No startup can claim that.
「这个分数到底好不好？」只有 Kantar 答得了——每个结果都能对标数十年沉淀的全球常模。"Is this score actually good?" Only Kantar can answer — every result benchmarked against decades of global norms.
平台的速度，加上人的把关。不是 AI 取代定性，而是定性被放大。Platform speed plus human oversight. Not AI replacing qual — qual amplified.
创业公司要靠认证借信任；Kantar 本身就是信任——全球 100 大广告主中 96 家的选择。Startups borrow trust from badges. Kantar is the trust — chosen by 96 of the world's 100 biggest advertisers.
Kantar 研究员实时观察数据趋势，现场追加探索性问题——把握每一个临场机会。Kantar researchers watch trends live and add ad-hoc questions on the spot.
每场 Session 嵌入 Kantar MDS 框架指标，结论与品牌资产体系同源。Every session carries Kantar's MDS metrics — native to the brand-equity system.
客户团队（含高管、Agency）在匿名观察室实时观看全程，边看边与 Kantar 团队讨论。Your team (incl. execs & agency) watches live in an anonymous room, discussing as it unfolds.
传统座谈会有深度却慢、样本小；纯效率 AI 工具快、却停在表层。只有 KANTAR LIVE 同时拿下深度、规模与速度。Traditional groups are deep but slow and small. Efficiency-only AI tools are fast but shallow. Only KANTAR LIVE delivers depth, scale and speed at once.
| 维度Dimension | KANTAR LIVE | 传统线下座谈会Traditional focus groups | 纯效率 AI 工具Efficiency-only AI tools |
|---|---|---|---|
| 深度 × 规模Depth × scale | ✓ n=75–200 同步，且有定性深度75–200 in parallel, with qual depth | 8–10 人/组，深但无法规模化8–10 per group, deep but not scalable | 可规模，但偏投票/聚类，浅Scales, but poll/cluster — shallow |
| AI 主持 / 追问AI moderation | ✓ KantarLIVE：凯度专家督导 + AI 追问，诊断式深挖KantarLIVE: expert-supervised AI probing | 依赖主持人个人水平Depends on the moderator | 词库/聚类，非真正追问Keyword/cluster, not true probing |
| 速度Speed | ✓ 1 周启动 · 24h 出摘要1-week setup · 24h summary | 通常 4–6 周Typically 4–6 weeks | 快，但结论浅Fast, but shallow |
| 标准化基准Benchmarks | ✓ LIVE Benchmark 嵌入 Kantar 常模LIVE Benchmark with Kantar norms | 无常模对标No norms | 仅平台原生指标Native metrics only |
| 方法论 / IPMethodology / IP | ✓ MDS 框架 + 专家主持解读MDS framework + expert moderation | 方法扎实，但难量化Sound, but hard to quantify | 无方法论沉淀No methodology depth |
| 全球 / 语言Global / language | ✓ 54 市场 · 36 语言 · 4 大节点54 markets · 36 languages · 4 nodes | 各地分散执行Fragmented by market | 语言覆盖不一Uneven coverage |
| 产出 / 可行动Output / action | ✓ 专家解读 → 可直接行动的策略Expert read-out → action, not just data | 报告周期长Slow to report | 给数据，不给决策Gives data, not decisions |
* 客观说明：面对面座谈会在捕捉现场微表情上仍有价值；极简快速投票场景纯效率工具也够用。但当你同时需要「又深、又广、又快、还要能对内说服」——KANTAR LIVE 是唯一兼得的选择。* In fairness: face-to-face groups still help read micro-expressions, and a quick poll is fine for simple checks. But when you need depth, scale, speed and internal buy-in at once, KANTAR LIVE is the only one that does all four.
快消、美妆、酒饮、个护、汽车、母婴——不同行业，同一种结果：更快拿到能行动的洞察（应客户要求隐去品牌名）。FMCG, beauty, drinks, personal care, automotive, mother & baby — different categories, one outcome: actionable insight, faster (brands anonymised at clients' request).
知情同意与隐私声明内建于流程；受访者数据安全处理，分析全程可追溯。Informed consent and privacy notices built into the flow; respondent data handled securely with auditable analysis.
基于 Azure 企业级基础设施，支持欧洲节点合规存放数据，就近低延迟访问。Azure enterprise infrastructure with EU nodes for compliant data storage and low-latency access.
无效样本一键废弃并从统计与 AI 分析中剔除；数据可按需清除，全程留痕。Invalid samples discarded and removed from stats and AI; data erasable on request, fully logged.
预约一次 30 分钟 Demo，亲眼看 I-MODERATOR CONVERSATION AI 如何把消费者反馈变成决策证据。Book a 30-min demo and watch I-MODERATOR CONVERSATION AI turn consumer voices into decision evidence.